You make the best products you can, and you grow as fast as you deserve to.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Advertising is only evil when it advertises evil things.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Consumers do not buy products. They buy product benefits.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.