You make the best products you can, and you grow as fast as you deserve to.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The best idea is the simplest.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.