Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
David OgilvyOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David OgilvyNever use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.
David Ogilvy