The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
You can't save souls in an empty church.
It is the inescapable duty of management to fire incompetent people.
Creativity needs discipline and freedom.
Tell the truth, but make the truth fascinating.
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.