Within every brand is a product, but not every product is a brand.
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
You cannot bore people into buying your product - you can only interest them in buying it.
What you learn is more important than what you earn.
My motto has always been: Only first class business and that in a first class way
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?