Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Positioning should be decided before the advertising is created

Big ideas are usually simple ideas.