The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Sound an alarm! Advertising, not deals, builds brands.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you