Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David OgilvyThe advertisers who believe in the selling power of jingles have never had to sell anything.
David OgilvyGood copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David OgilvyThe advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy