Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

I do not regard advertising as entertainment or an art form, but as a medium of information.