Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

You make the best products you can, and you grow as fast as you deserve to.

If you want ACTION, don’t write. Go and tell the guy what you want.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.