Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Study the methods of your competitors and do the exact opposite.

Advertising reflects the mores of society, but it does not influence them.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

What you learn is more important than what you earn.