Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David OgilvyThe best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David OgilvyIf you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
David OgilvyNobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
David Ogilvy