Creativity needs discipline and freedom.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

It is the inescapable duty of management to fire incompetent people.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

People who think well, write well