Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

I always said that mega-mergers were for megalomaniacs.

Tell the truth, but make the truth fascinating.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

You aren’t advertising to a standing army; you are advertising to a moving parade.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

I prefer the discipline of knowledge to the anarchy of ignorance.