There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
David OgilvyTry and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind
David OgilvyPolitical advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David OgilvySupposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?
David Ogilvy