There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Consumers do not buy products. They buy product benefits.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

No sale, no commission. No commission, no eat. That made an impression on me.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.