Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

When you have nothing to say, sing it.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

It's not creative unless it sells.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.