Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

If you can’t be brilliant, at least be memorable

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

Nobody has ever built a brand by imitating somebody else's advertising.

Unless your campaign has a big idea, it will pass like a ship in the night.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?