Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Unless your campaign has a big idea, it will pass like a ship in the night.

You make the best products you can, and you grow as fast as you deserve to.