Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

My motto has always been: Only first class business and that in a first class way

The best idea is the simplest.

Positioning should be decided before the advertising is created