Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

You can't save souls in an empty church.

No sale, no commission. No commission, no eat. That made an impression on me.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.