Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

It is the inescapable duty of management to fire incompetent people.

The best ideas come as jokes. Make your thinking as funny as possible.

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.