Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

If you can’t advertise yourself, what hope do you have of advertising anything else?

You will never win fame and fortune unless you invent big ideas.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.