It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Positioning should be decided before the advertising is created

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

A good advertisement is one which sells the product without drawing attention to itself.

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

You make the best products you can, and you grow as fast as you deserve to.