It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Nobody has ever built a brand by imitating somebody else's advertising.

When you have nothing to say, sing it.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.