People don't buy a new detergent because the manufacturer told a joke on television last night.
David OgilvyDevelop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
David OgilvyOnce upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David OgilvyThe psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
David Ogilvy