It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.

Consumers do not buy products. They buy product benefits.

You can't save souls in an empty church.

The best ideas come as jokes. Make your thinking as funny as possible.