Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Play to win, but enjoy the fun.

My motto has always been: Only first class business and that in a first class way

If you want to be interesting, be interested.