Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

It is the inescapable duty of management to fire incompetent people.

On the average, five times as many people read the headlines as read the body copy.

My motto has always been: Only first class business and that in a first class way

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

Advertising is only evil when it advertises evil things.