You will never win fame and fortune unless you invent big ideas.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.