If you always hire people who are bigger than you are, we shall become a company of giants

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

The consumer isn't a moron; she is your wife.

Consumers do not buy products. They buy product benefits.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.