If you always hire people who are bigger than you are, we shall become a company of giants

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Great marketing only makes a bad product fail faster.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

Don't hire a dog, then bark yourself