If you always hire people who are bigger than you are, we shall become a company of giants

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

You cannot bore people into buying your product - you can only interest them in buying it.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.