Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
David OgilvyWhat really decides consumers to buy or not to buy is the content of your advertising, not its form.
David OgilvyManaging an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
David OgilvyThe business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
David Ogilvy