Creativity Is a fancy word for the work we have to do by Friday.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Don't count the people that you reach, reach the people who count

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

People who think well, write well