Tell the truth, but make the truth fascinating.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Unless your campaign has a big idea, it will pass like a ship in the night.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.