I've never been good at self-promotion. And my URL is really obscure. And for years and years, there was nothing about me on my website.
David ReesI talked to people in the pencil industry and I talked to people as I was sharpening their pencils about the frustrations they have with pencils, so I really did do my research and I do know more about pencils than most people.
David ReesI had good relationships with stores. And I was like, "All right, I'll self-publish it. But I'm only going to do 1,000."
David Rees