I take pop culture really seriously, I think it's really important, and the stuff that I make...I don't want it to be insubstantial, even if it's about something wacky, like sharpening pencils. I feel like I owe it to myself and I owe it to people who are really interested in pencils and I owe it to anybody to do my due diligence and give them something real.
David ReesI like feeling like I'm discovering something new. That's really a special feeling and also, you don't have it that often. At least, I don't. Maybe I'm not creative enough.
David ReesPeople think, "Wow, people in America have so much money, they're sending hundreds of pencils to this guy." I don't think those people realize that most people who are buying these pencils are buying them as art objects or conversation pieces.
David ReesI assumed that the pencil market was collapsing, but then it turns out that from 2010 to 2011 in the United States, pencil consumption went up by over six percent. I mean, those are all foreign-made pencils. Those are probably Chinese pencils, mostly, and Mexican pencils. I mean, it is an archaic communication technology, but it is still ubiquitous.
David Rees