I think the highest forgiveness is to accept that creation is thoroughly tangled, with every possible quality given outlet for expression. People need to accept once and for all that there is only one life and each of us is free to shape it through the choices we make. Seeking canโt get anyone out of the tangle because everything is tangled upโฆitโs much easier to keep up the fight between good and evil, holy and profane, us and them. But as awareness grows, these opposites begin to calm down in their clashes, and something else emerges- a world you feel at home in.
Deepak ChopraYou have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Deepak Chopra