You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.

A risk-free life is far from being a healthy life.

Everything is possible. If you want something, give something.

Most people have a time-bound awareness. And the reason is they have sacrificed their self for their self-image.

Being more aware creates responsibility. What does responsibility mean? It means the ability to respond. The more conscious you are in your ability to respond, the more creative you'll be.

Replace fear-based thinking with love-based thinking.

You break free when you feel neither beneath anyone nor superior to anyone, when you shed the need to control other people, when you create space for others to be who they are and for your real self to be what it is.