You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.

Your only identity is I AM undefined and infinite. Any label you give yourself limits yourself.

All thinking, knowing, perception, space-time, occur in consciousness. You are a non-local consciousness. The world is in you.

Most human behavior is nothing other than the avoidance of pain and the pursuit of pleasure.

A verse from the Veda says, 'What you see, you become.' In other words, just the experience of perceiving the world makes you what you are. This is a quite literal statement.

If you are fully aware in the moment, there is only love.

We need to build websites with celebrity speakers who talk about the ideals of fairness, sharing, democratic cooperation, and altruism in public life.