You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.

Like the tiny spark of fire that consumes a forest, the spark of love is all you need to experience love in its full power and glory, in all its aspects, earthly and divine.

Pursue excellence; ignore success.

According to Vedanta, there are only two symptoms of enlightenment, just two indications that a transformation is taking place within you toward a higher consciousness. The first symptom is that you stop worrying. Things don't bother you anymore. You become light hearted and full of joy. The second symptom is that you encounter more and more meaningful coincidences in your life, more and more synchronicities. And this accelerates to the point where you actually experience the miraculous.

The restful alertness response reverses the aging process.

Remember this: Beliefs divide, values unite. When we go to the values that underlie so many religious beliefs, they unite us.

In detachment lies the wisdom of uncertainty...in the wisdom of uncertainty lies the freedom from our past, from the known, which is the prison of past conditioning. And in our willingness to step into the unknown, the field of all possibilities, we surrender ourselves to the creative mind that orchestrates the dance of the universe.