Repeated psychology tests have proven that telling someone your goal makes it less likely to happen.

Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.

The purpose of money is to trade for things that make you happy. So if you can bypass money and get directly to the happy, you've saved a lot of trouble. And it makes others happier, too, when you organize your business around non-monetary things.

You can't please everyone, so proudly exclude people.

Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.