Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.

If anybody ever called our number, it would be picked up in less than 2 rings with a friendly voice answering, CD Baby. From 7 am to 10 pm, there was always somebody to pick up a call in 2 rings. No voice mail system; no routing to different departments. We treated our customers like our best friends. You don't route your best friend's call to an automated system!

Obvious to you is amazing to others.

Repeated psychology tests have proven that telling someone your goal makes it less likely to happen.

Go find very early versions of things: the first TV pilot of a later-successful TV show; early audition tapes by famous actors; early demos by famous musicians. Focus on these early examples, not what they became over the next 20 years. Remember that what you're doing will constantly improve.

Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.

If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.