Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.

It was the first follower that transformed the lone nut into a leader.

Care about your customers more than about yourself, and you'll do well.

Everyone who became great at something has a similar story: For years, they worked on their craft every day, even if they weren’t in the mood. Always pushing, practicing, working, and improvingYes it takes thousands of hours of practice, but that’s good news! It’s a clear path and it’s under your control.

Every time you're making a choice, one choice is the safe/comfortable choice - and one choice is the risky/uncomfortable choice. the risky/uncomfortable choice is the one that will teach you the most and make you grow the most, so that's the one you should choose.

If it's not a hit, switch.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.