There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
Dieter RamsDesign is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
Dieter RamsI am troubled by the devaluing of the word 'designโ. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a productโs name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
Dieter Rams