You cannot understand good design if you do not understand people; design is made for people.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

All too much of the man-made is ugly, inefficient, depressing chaos.

People react positively when things are clear and understandable.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.