You cannot understand good design if you do not understand people; design is made for people.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Good design is honest.

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good design makes a product understandable.

I hate everything that is driven by fashion.