You cannot understand good design if you do not understand people; design is made for people.

Having small touches of colour makes it more colourful than having the whole thing in colour.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

People react positively when things are clear and understandable.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

The design should make the product speak to you.

I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.