You cannot understand good design if you do not understand people; design is made for people.

Question everything generally thought to be obvious.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design is thorough, down to the last detail.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

All too much of the man-made is ugly, inefficient, depressing chaos.