Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsGood design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter RamsYou cannot understand good design if you do not understand people; design is made for people.
Dieter RamsA product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsGood designers must always be avant-gardists, always one step ahead of the times. They should โ and must โ question everything generally thought to be obvious. They must have an intuition for peopleโs changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
Dieter Rams