Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

The design should make the product speak to you.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.