Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

I hate everything that is driven by fashion.

You cannot understand good design if you do not understand people; design is made for people.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Good design is thorough, down to the last detail.