Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.

The design should make the product speak to you.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

You cannot understand good design if you do not understand people; design is made for people.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.