Products have to be designed in a way that they are comprehensible.

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

People react positively when things are clear and understandable.

You cannot understand good design if you do not understand people; design is made for people.

All too much of the man-made is ugly, inefficient, depressing chaos.