Products have to be designed in a way that they are comprehensible.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.

You cannot understand good design if you do not understand people; design is made for people.

Nothing works without details. They are everything, the baseline of quality