A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

All too much of the man-made is ugly, inefficient, depressing chaos.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design is thorough, down to the last detail.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

People react positively when things are clear and understandable.