Good design means as little design as possible.

People react positively when things are clear and understandable.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

I don't like computers. I still like to do my drawings by hand.

The design should make the product speak to you.