Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter RamsAs designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter RamsGood design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Dieter Rams