I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Good design means as little design as possible.

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.