If I have a chance to positively impact how the populace views DJs, then I'm going to try to do my part to nudge things in the right direction.
DJ ShadowI was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
DJ ShadowI think one of the things about ageing is the jagged peaks become a little bit mellower...? Heheh. And I feel like I'm able to understand a little bit better where that sort of tack comes from.
DJ ShadowThe story I always recite - and have had to recite so many times over the years to different lawyers and different people within Universal - is that the business end of Mo'Wax was basically, like, 'Give us the big ones samples first, and we'll see how we get on.' And I gave them the six or seven that were, to me, the ones that were the scariest, and the biggest use. It wasn't about the big names, necessarily - although that played into it a bit, with people like Bjork and Metallica.
DJ Shadow