I remember when the big shift happened in 1996-97, when suddenly it dawned on the music community: 'We should license our music to commercials and sell out for all intents and purposes. It doesn't really matter.'

Any good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.

As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"

Things go wrong when the people who control that world stop listening to their own instincts and start catering to their fan base.

Like a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, "I'm not a video game startup; I don't know what I'm supposed to do with this."

I've always feel like it's been my place to offer an alternative.

When I think about the stuff I turned down it's kind of insane.