People love drama, and if you aren't really interested in perpetuating that, it keeps you from exploding on a mainstream stage. I'm totally fine with that.
DJ ShadowI would much rather people kick and scream and tear their hair out and accuse me of all kinds of blasphemy, than just have no opinion whatsoever.
DJ ShadowI was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
DJ ShadowOne of my favorite things that Yahoo does on a regular basis is this story: "Wealthiest Rap Artists." That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.
DJ ShadowWhen I'm representing my music live I think of it very much in a rock band sense. When I first started doing festivals in the 90s there really weren't other DJs playing the stages I was playing. So I felt I was being afforded an opportunity to kind of make a statement about what DJ music can be live. In the 90s, if you were a DJ you were in the dance tent, and you were playing house music and techno music. There was no such thing as a DJ - a solo DJ - on a stage, after a rock band and before another rock band: that just didn't happen.
DJ Shadow