I would agree with you that there's 90% imitation and 10% innovation. That's true of any genre.
DJ ShadowAny good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.
DJ ShadowI remember when the big shift happened in 1996-97, when suddenly it dawned on the music community: 'We should license our music to commercials and sell out for all intents and purposes. It doesn't really matter.'
DJ Shadow