The hardest part of design ... is keeping features out.

Knowing how people will use something is essential

Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.