The hardest part of design ... is keeping features out.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

It was always amusing to be inside Apple and read what journalists said we were doing

Readers always seem to think that the author has some control over the design of their books.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

The current paradigm is so thoroughly established that the only way to change is to start over again.