I prefer design by experts - by people who know what they are doing

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side.

If you think the products don't match what you want from a product, don't buy it.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

Beauty and brains, pleasure and usability - they should go hand in hand.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function