I prefer design by experts - by people who know what they are doing

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

You won't catch me giving clear lectures.

When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.