I prefer design by experts - by people who know what they are doing

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

In design it is important to shoe the effect of an action. ... Feedback is critical.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

Only the most sophisticated of beings can lie and cheat, and get away with it.