The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Attractive things work better.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Only the most sophisticated of beings can lie and cheat, and get away with it.

If you think the products don't match what you want from a product, don't buy it.