The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

If you're more susceptible to interruption, you do more out of the box thinking.

Market segmentation s a natural result of the vast differences among people