Simplification is as much in the mind as it is in the device.

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

A good designer will actually design the company.

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

The hardest part of design ... is keeping features out.