Simplification is as much in the mind as it is in the device.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Market segmentation s a natural result of the vast differences among people

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Simplification is as much in the mind as it is in the device.