Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

Only the most sophisticated of beings can lie and cheat, and get away with it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

It was always amusing to be inside Apple and read what journalists said we were doing

A challenge to the designers of the world: Make signs unnecessary.