The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. NormanThe best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.
Donald A. NormanEverything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.
Donald A. Norman