Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Donald A. NormanHow do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. NormanIf you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
Donald A. Norman