If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. NormanThe design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. NormanAS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. NormanI'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
Donald A. NormanThe world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman