It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

Readers always seem to think that the author has some control over the design of their books.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Market segmentation s a natural result of the vast differences among people

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.