It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

You won't catch me giving clear lectures.

Market segmentation s a natural result of the vast differences among people

Scientists are always skeptics.

If you think the products don't match what you want from a product, don't buy it.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.