User-centered design means working with your users all throughout the project.
It was always amusing to be inside Apple and read what journalists said we were doing
If you're more susceptible to interruption, you do more out of the box thinking.
A good designer will actually design the company.
When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.
Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.