Everyday people are not very good designers.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Having the best product means nothing if the people won't buy it.

To me, error analysis is the sweet spot for improvement.

If you're more susceptible to interruption, you do more out of the box thinking.