Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

Market segmentation s a natural result of the vast differences among people

Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.