Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

A good designer will actually design the company.

A challenge to the designers of the world: Make signs unnecessary.

The current paradigm is so thoroughly established that the only way to change is to start over again.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

You won't catch me giving clear lectures.