Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.

A challenge to the designers of the world: Make signs unnecessary.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Having the best product means nothing if the people won't buy it.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.