The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

To me, error analysis is the sweet spot for improvement.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

It was always amusing to be inside Apple and read what journalists said we were doing