Knowing how people will use something is essential

It was always amusing to be inside Apple and read what journalists said we were doing

Knowing how people will use something is essential

Scientists are always skeptics.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them